These days are all about cool App News
It hardly matters whether you look the market of smart phones or the desktops and laptops; the dedicated apps are in high demand. Unless there’s some sensational app news associated with a particular brand, it is just as though the brand loses its entire stronghold in the market.
The big guns like Apple, Blackberry and the likes of them have long-back realized the importance of the apps, apart from their regular line up of production. If you consider the success of the iPhone 3G, it is mainly because of the App Store, and the much hyped app news about the millions of apps continuously being downloaded from iTunes and the App Store as a whole.
Therefore, following the foot-steps of the legendary Apple Inc, even the Blackberry RIM duo has also come up with the Blackberry App World, loaded with tons of cool apps. The apps like Shazam, which were already a big hit on the App Store, could obviously succeed in grabbing the headlines of the app news featured on the internet soon after hitting the market of Blackberry apps.
Samsung, Nokia, Palm and others have also realized that survival without a good line-up of dedicated apps to promote their products in the market is virtually impossible. As a result, Samsung decided to launch their apps for their featured smart phone – the Samsung Omnia off-late.
We’ve seen some cool app news somewhere of the other, and undeniably the brands that have been the highlight of such trendy app news, whether it be a new launch, an update or an achievement, have been the most successful ones this year.
While Apple has been consistent with their updates and app updates, right from the new OS X for iPhone, down to the download of the 1 billionth app last month, Blackberry has failed to fix the existing bugs/issues in the current OS, resulting in discontentment amongst their users.
So, all in all, it’s more about keeping your brand in the spotlight of the app news, releasing some ultra cool apps, and constant updates rather, than merely releasing the new products in the market. Sure thing, looking at the current trends and app news, that’s the way to maintain your brand on the top of the ladder, in this recession-hit market, otherwise survival is extremely difficult for sure.